WhatsApp scores every business number on how recipients react to its messages over the past 7 days — blocks, reports and block-reasons weigh heaviest. The rating has three states: Green (high), Yellow (medium), Red (low). You can see yours in SuperLemon's WhatsApp settings and in WhatsApp Manager.

Statuses that matter

• Flagged — quality hit Low. You can't upgrade messaging tiers while flagged. Improve within 7 days and status returns to Connected; stay low and your messaging limit may drop a tier.
• Restricted — you hit your messaging limit; business-initiated messages pause until the 24-hour window resets (replies to customers still work).

Keeping it green

• Message customers who expect to hear from you — surprise messages get reported.
• Add the opt-out button to marketing and cart campaigns — SuperLemon honours opt-outs automatically; an opt-out is always better than a block.
• Personalize and space out sends; don't blast daily promos to your whole list.
• Watch quality after each new template — if rating dips within a day or two of a campaign, that template is the suspect.

Recovering from a dip

1. Pause the campaigns/templates that coincided with the drop.
2. Keep sending only high-engagement messages (order updates to recent buyers) for ~7 days.
3. Keep response conversations healthy — replies signal wanted messages. Then resume gradually.