Customer segments: target the right audience
Segmented campaigns outperform blasts — a winback offer for lapsed customers and a VIP preview for top spenders beat one generic message to everyone.
Option 1: SuperLemon customer groups
- Go to Customers → Customer Groups → Create Customer Group.
- Name the group and set up to three conditions — order count, total spend, opt-in status, last order date, abandoned cart, etc.
- Save. Use the group as a campaign audience, or message it directly with Send Message. Groups can be edited, deleted, or exported anytime.
Option 2: Shopify Segments (Scale plan)
Build segments in Shopify admin (Customers → Segments) with Shopify's full filter language, then select the segment when creating a SuperLemon campaign — data syncs automatically. You can also trigger WhatsApp sends from Shopify's segment actions.
Segments that convert
- Winback — no order in 60/90 days + opted in
- VIP — 3+ orders or top-decile spend → early access, no discount needed
- COD-heavy — for prepaid-conversion offers
- Cart abandoners — for manual follow-ups beyond the automation
Frequently asked questions
Can I use Shopify customer segments for WhatsApp campaigns?
Yes — on the Scale plan, SuperLemon integrates with Shopify Segments, so any segment you build in Shopify (VIPs, repeat buyers, big spenders) can be targeted with a WhatsApp campaign directly.