SuperLemon pricing explained: plans, message charges, and billing
SuperLemon has three plans. Every plan includes the WhatsApp chat & share widgets and core analytics; paid plans add automated WhatsApp messages — Automate sends them from SuperLemon's approved numbers, while Scale uses your own WhatsApp Business API number and adds marketing campaigns.
Plans
- Free — $0/month. 50+ chat & share widget designs, up to 100 manual template messages per month (abandoned cart + order notifications), WhatsApp Web Copilot Chrome extension, customer profiles, and opt-in widgets. Best for stores doing up to ~10 orders/month.
- Automate — $9.99/month + message charges. Everything in Free, plus automated abandoned cart, order confirmation, shipment and COD messages, sent from SuperLemon's WhatsApp-approved numbers using pre-approved, high-converting templates. Also includes auto-generated discount codes, unlimited manual template messages, and detailed analytics. Automated messages only — no marketing campaigns and no chat inbox.
- Scale — $29.99/month + message charges. Everything in Free, plus a private WhatsApp Business API number for your brand (with WhatsApp Coexistence, so the Business App and API work together), automated cart / order / shipment / COD messages, WhatsApp marketing campaigns, a chat inbox for agents, custom templates, external integrations (Judge.me, Loox and others) via Shopify Flow and custom webhooks, and onboarding setup with live support.
WhatsApp message charges
The WhatsApp Business API is a paid service from Meta — every message delivered through it is charged, on top of your SuperLemon subscription. With SuperLemon it's simple: one price per message, whatever the template type. The rate depends only on the recipient's country (like SMS) — see the per-message rate card.
Billing mechanics
- Subscriptions are billed through Shopify. Check them anytime under Shopify admin → Settings → Billing.
- Paid plans include a 7-day free trial. Message charges still apply during the trial, because Meta bills for every delivered template message.
- You can switch plans anytime; charges are pro-rated for the days you used each plan.
Why use WhatsApp if it costs more than email? Open and response rates on WhatsApp are far higher than email, and merchants typically see strong return on abandoned-cart and COD flows alone. Start with order-update automations and add marketing campaigns once your opt-in list grows.
Frequently asked questions
How much does SuperLemon cost?
SuperLemon has three plans: Free ($0/month, widgets + 100 manual messages), Automate ($9.99/month, automated cart, order, shipment and COD messages sent from SuperLemon's WhatsApp-approved numbers), and Scale ($29.99/month, your own WhatsApp API number, marketing campaigns, chat inbox and Coexistence). WhatsApp per-message charges are billed additionally based on the recipient's country.
Why am I charged per message on top of the subscription?
The WhatsApp Business API is a paid service from Meta: every message delivered through it is charged. The rate depends on the recipient's country, like SMS. SuperLemon bills one price per message regardless of template type — see the rate card for your customers' countries.