Your display name is what customers see on your WhatsApp business profile. Meta reviews it against your public branding — most rejections happen because the name isn't visibly yours.

The golden rule

The name must appear on your website, exactly as written. If it's a program/brand name owned by another business, both websites must state the relationship, and you'll need to raise a ticket with Meta including both URLs.

Formatting rules

• Grammatically correct capitalization matching your brand ("Young Trendz", not "YOUNG TRENDZ" — unless you genuinely brand in all caps).
• Same spacing as your brand name ("Lil'Muffin", not "Lil' Muffin").
• No emojis, punctuation decorations, or ™/® symbols.
• Minimum 3 characters; not a URL ("SauteSan", not "SauteSan.com").
• Extra words only if they indicate region, department, or test account — capitalized ("Saute San Support" ✓, "Saute San official account" ✗).
• Can't be only a person's name, a generic term ("Fashion"), a location ("London"), or a slogan.

Pick the name during API setup; changes after approval trigger a re-review.