WhatsApp automations for Shopify: abandoned cart, order updates & more
Automations are WhatsApp messages SuperLemon sends for you when something happens in your store — a cart is abandoned, an order is placed, a shipment goes out. Enable them once; they run 24/7.
Revenue automations
- Abandoned cart recovery — the highest-ROI automation. Customers who leave at checkout get a reminder with the exact product they left behind (dynamic product image), a one-tap checkout link, and optionally an auto-generated discount code.
- Cross-sell — after a purchase, suggest complementary products with a discount code.
- Winback — re-engage customers who haven't ordered in a while.
Order lifecycle automations
- Order confirmation — instant confirmation with order details; doubles as a conversation starter for support.
- Shipment tracking — shipping confirmation with tracking link.
- Cash on Delivery (COD) confirmation — verify COD orders on WhatsApp before you ship, cutting fake orders and RTO losses.
- Payment successful / order cancellation — acknowledgment messages that build trust.
Post-purchase automations
- Feedback & reviews — ask for a review a few days after delivery; integrates with Judge.me and Loox.
What's new
- Editable templates — every automation template can be edited to sound like your brand. Edits are auto-submitted to WhatsApp for approval.
- Advanced audience filters — target each automation by country, traffic source, order count, or order value. Leave blank to send to everyone.
- Opt-out button — add an opt-out button to cart-recovery messages; SuperLemon honours opt-outs automatically, protecting your quality rating.
Ready to switch them on? See how to enable and edit automations.
Frequently asked questions
How does WhatsApp abandoned cart recovery work?
When a visitor adds items to cart, starts checkout and leaves, SuperLemon automatically sends them a WhatsApp reminder with the product image, a checkout link, and optionally an auto-generated discount code. Merchants typically recover a meaningful share of abandoned checkouts because WhatsApp messages get opened within minutes.
Can I edit the automated message templates?
Yes. Automation templates in SuperLemon are fully editable — change the wording, add your brand voice, include variables and discount codes. Edited templates are re-submitted to WhatsApp for approval automatically.
Can I control who receives automated messages?
Yes. Advanced Settings on each automation let you filter recipients by country, traffic source, order count, and order value — for example, send cart reminders only to repeat customers from specific countries.