WhatsApp blue tick (Meta Verified): what it is and how to get it
The verified badge on WhatsApp is now a blue checkmark. Meta retired the old green tick when it unified verification across Facebook, Instagram and WhatsApp — if you had a green tick, it turned blue automatically, free.
What the blue checkmark means
It marks an authentic, Meta-confirmed business. Verified accounts show their brand name instead of a phone number even to customers who haven't saved the contact — fewer blocks, better read rates, more trust. All API features work fine without the badge; it's branding, not functionality.
Two ways to get it
- Official Business Account application (free — for API users). If your number runs on the WhatsApp Business API through SuperLemon, you can apply at no cost:
- Complete Meta business verification first.
- Email support@superlemon.xyz — we submit the application to Meta for you.
- Meta decides case by case and favors notable brands (press coverage helps; five media links strengthen an application). Rejections are common, aren't explained in detail, and you can re-apply later.
- Meta Verified subscription (paid — mainly for the Business App). Meta sells Meta Verified plans for the WhatsApp Business App starting around $15/month (pricing and availability vary by country and tier), which include the badge, impersonation protection, and support. If you're on SuperLemon's API plans, you don't need this to get the badge.
Tips that improve your odds
- Finish business verification and keep your display name compliant with Meta's guidelines.
- Build presence first: consistent branding on your website and socials, press mentions, an established messaging history with good quality rating.
Frequently asked questions
Is the WhatsApp green tick now blue?
Yes. In 2024–2025 Meta replaced WhatsApp's green verification badge with a blue checkmark, matching Facebook and Instagram. Businesses that had the green tick were switched to blue automatically at no cost.
How do I get the blue checkmark on WhatsApp Business API?
If you use the WhatsApp Business API (e.g. via SuperLemon), you can apply for an Official Business Account for free — no Meta Verified subscription needed. Complete Meta business verification first, then contact SuperLemon support to submit the application. Approval is at Meta's discretion and favors notable, media-covered brands.
How much does Meta Verified cost on WhatsApp?
The paid Meta Verified subscription for the WhatsApp Business App starts around $15/month (varies by country and tier). API businesses don't need it — they can apply for the badge for free through their provider.
Does the blue tick increase sales?
Not directly — it increases trust. Customers see your brand name and badge instead of a bare number, which reduces blocks and improves read rates on your messages.