Messaging limits cap how many business-initiated conversations (template sends to unique customers) your number can start in a rolling 24-hour window. Replies to customer-initiated chats don't count.

The tiers

• 250/day — new numbers before business verification
• 1,000/day — after verification (Tier 1)
• 10,000/day → 100,000/day → Unlimited — unlocked automatically

Check your current tier in SuperLemon's WhatsApp settings. Numbers in the same Meta business portfolio share the highest limit any of them has earned.

How upgrades happen

Meta evaluates your number continuously (upgrade checks can run every few hours). You move up when:

• Status is Connected and quality is Medium or High;
• You've been sending at meaningful volume relative to your current limit (roughly: reaching half your limit within a week signals readiness).

Practically: verify your business, ramp campaigns gradually rather than in one giant blast, and keep quality green — the limits take care of themselves.

What makes limits decrease

If your quality rating stays Low for ~7 days, Meta drops you one tier. Fix quality first; volume follows.

Planning campaigns around limits

SuperLemon shows the limit before campaign sends; if your audience exceeds the remaining daily allowance, split the campaign across days or use scheduling.